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Episode #011 – Do I Need To Be On Snapchat? (John)

This week’s question comes from John, who not only has a great name, he has a great question about using social media that often paralyzes business owners. The question reads:

“I am a business major and I am still working on my undergraduate degree. I am trying to create a digital media profile because I want to merge my dream of working in broadcasting with my deep interest in business and finance. I am confused on the right sources of social media to use to promote my work and engage with my audience. Snapchat seems to be all the rage, and the big time internet personalities are raving about the response they get being there, but demo doesn’t make sense. I’m in my early 20’s, and I think my target is people with money to spend, which should be people 5 to 15 years older than I am. My research turned up that 23% of the power users of Snapchat are between 13 and 17. Do I really need to start using Snapchat? Can I be ‘new media’ and not be on social media for my business?”

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