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Episode #008 – My Self-Service Customers Want Me To Do All Their Work

This week’s question comes from Lisa, who has a battle going on between her teaching nature and her business nature. The question reads:

“I’m an under-employed freelance graphic designer. I came up with what I thought was a great idea to make a little side cash and expand on my brand expertise a few years ago by teaching fundamental lesson on graphic design to business people. It’s also quasi-public service for businesses to teach them how to go to a designer with realistic ideas. The irony of these classes is that the students become repeat customers for lessons, but never fully deploy the information I provide. They want help with things from me the teacher, but don’t really want to pay me the graphic designer to do it for them. They just want me the teacher to hold their hands through the process. Forever. For the smallest charges possible, maybe even free. How do you think I should approach this?”

And the answer?

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