Keep informed on the news and innovations going on in your industry, and if you have the talent, contribute personally with the writing and presentation of that information to your customers and other curious people.
Just as important as your mission and values, it highlights team activities, values, and work environment. However, a person in power with nefarious reasons can also use these as a tool ‘to protect’ company culture.
Understand what your business stands for, and learn to express your business’s core principles and goals with simplicity.
Your physical and mental health are the most important aspects of your business because you cannot maintain a business without proper maintenance.